While it’s obvious that “Gen Next” buyers and sellers are wedded to their mobile devices, most Realtors have yet to tap into communicating with them the way that they prefer to communicate. If you want to be more effective at speaking the digital language of today’s Gen Next consumer, here’s how to do it:
1. Texting is a different language
According to Pigman, 24 percent of today’s buyers and sellers would like to conduct their transaction entirely by text messaging. Texting is really a mix of short verbal messages coupled with links to pictures and/or videos. It requires an entirely different way of thinking about how you communicate, especially if you’re older.
According to Pigman, 24 percent of today’s buyers and sellers would like to conduct their transaction entirely by text messaging. Texting is really a mix of short verbal messages coupled with links to pictures and/or videos. It requires an entirely different way of thinking about how you communicate, especially if you’re older.
As a rule of thumb, videos have the highest open rates, higher than open rates for links. If you have the choice between sending an embedded video that requires only the user to click to play vs. a link, always opt for the click-to-play video.
In terms of open rates on other types of media, pictures are next, followed by words. The least effective method is leaving a phone message. Pigman cited recent research showing that many millennials not only view phone messages unfavorably, they consider phone calls to be an invasion of their privacy.
No comments:
Post a Comment